via moulicohen: ColaLife is a bit of proof that a brilliant idea will almost always find a way, though sometimes it needs a bit of help. For over 20 years, Simon Berry has been attempting to get the Coca-Cola corporation to open up its distribution channels as a means of delivering medical supplies to communities in the developing world, but with little success. However, over the past year, a grassroots effort fueled by a coordinated social media outreach has brought him on the brink of seeing his dream realized. The ColaLife campaign has caught the eye of Coca-Cola and Berry is pursuing talks with both the beverage giant and international NGO’s. The campaign explains their aims: That Coca-Cola use their distribution channels (which are amazing in developing countries) to save children’s lives by carrying ‘aidpods’ that fit in the unused space between the necks of bottles and carry ‘social products’ such as oral rehydration salts, malaria tablets, vitamin A, water sterilization tablets or whatever else is required locally. To learn more about the project’s development or support its efforts, visit the blog or join the Facebook page.

via moulicohen:

ColaLife is a bit of proof that a brilliant idea will almost always find a way, though sometimes it needs a bit of help. For over 20 years, Simon Berry has been attempting to get the Coca-Cola corporation to open up its distribution channels as a means of delivering medical supplies to communities in the developing world, but with little success. However, over the past year, a grassroots effort fueled by a coordinated social media outreach has brought him on the brink of seeing his dream realized. The ColaLife campaign has caught the eye of Coca-Cola and Berry is pursuing talks with both the beverage giant and international NGO’s.

The campaign explains their aims:

That Coca-Cola use their distribution channels (which are amazing in developing countries) to save children’s lives by carrying ‘aidpods’ that fit in the unused space between the necks of bottles and carry ‘social products’ such as oral rehydration salts, malaria tablets, vitamin A, water sterilization tablets or whatever else is required locally.

To learn more about the project’s development or support its efforts, visit the blog or join the Facebook page.