“ The line that we (R.E.M.) draw is a fine line, but anything that is an artform or anything that is artistic or creative, like a film or TV show or some collaboration that makes sense, we’re okay with lending or allowing our music to be used, or our name to be used for something like that as opposed to having a tour sponsored by a brand. Obviously, this is somewhere in that gray area and that’s part of what makes it a little bit interesting. It’s responding to the needs of the market in the 21st century, but it happens to be a very cool company that’s doing it and it seems fairly no-strings-attached. So I’m happy to participate. ”