One of my favorite companies. I was just saying hello to Joel Johnson over at Zipcar today after stopping by to pick up my updated Zipcard, They have always been open to new ideas, especially Joel and his New York team. It shows in the culture of their entire company and shines through with ideas like this. Good concept, simply and inexpensively executed.
via screamr:
Zipcar, a car sharing service, have done some interesting street scene campaigns. (http://www.zipcar.com)
