Social Media Passes Email

via wongobongo:

Delaying Your Social Media Marketing: Lose Audience, Consumers, Trust

Social media vs. email: (Nielsen) In an eye opening finding “Visiting social (media) sites is now the 4th most popular online activity- ahead of personal email” Social networking is instant communication with real time engagement and discussion-something email will never emulate

Social networking accounting for 10% of all internet time: (Nielsen) time people spend on social networks is “growing at 3 times the overall internet rate of growth.”