Starbucks Turns iPhone Screen Into A Gift Card
The Apps4brands conference I attended last week was a great reminder of the importance of App development as part of your product and marketing mix. I’ve noticed three articles in the past week about qr code drive coupon applications. As was discussed at the conference, the entire application market is still in its infancy, even with 81,000 applications, there is no doubt this number will drive towards the millions in the next year. We should see a big wave in this type of scannable, redeemable commerce app over the next few months.
Will be curious to see if any brands take advantage of this functionality for the holidays.
via shaneguiter:
Starbucks is introducing two new applications for the iPhone that will make it easier for java junkies to get their fix — and make it possible to pay right from the phone, which has broad implications for mobile commerce.
The myStarbucks application has a slew of features that make it easier to remember your friend’s favorite drinks and to locate nearby Starbucks stores. More interesting is a test of a Starbucks card, which will allow people in select West Coast stores to pay for coffee using a bar code on a phone’s screen.
