10 Things Fashion Can Teach Marketing
via brittanybelt:
An excellent post from one of my favorite blogs to follow - the savvy sisters of Savvy B2B Marketing.
Summed up:
1. It’s about the whole package: To create the best impression, you have to integrate and coordinate your marketing across all media.
2. It’s about the details: In marketing, the little things can make a huge impression on your customers.
3. Accentuate your best assets & minimize those trouble spots: Know your strengths and weaknesses, and then use them to your best advantage.
4. A knockoff is a knockoff is a knockoff: Never say you’re something you’re not - especially in the land of social media.
5. Just because it’s on sale doesn’t mean you should buy it: Think hard before shopping for your marketing needs in the bargain basement.
6. Dress your age: If you are young and hip, go for it, otherwise it’s just sad.
7. Trends are for lemmings: Unless you have a very compelling reason to jump on board, steer clear of bandwagons…and cliffs.
8. Classics are classics for a reason: Classics became classics because they work.
9. Does this make me look fat? Engage people with fresh perspective (freelancers, your customers, the janitor) to help assess your marketing.
10. Attitude counts: Make that grand entrance, but be sure you’ve got what it takes to wow them in the long term.
