“ The company will track media impressions, Facebook and Twitter followers, as well as page views, said Clyde Tuggle, senior VP-global public affairs and communications, to determine how the program is resonating externally. But, already, the program has had its internal successes, namely triggering new collaboration between the communications, public relations and marketing teams. The idea for the program was born in the communications and public relations department, though the marketing team quickly got involved. ”