“ And that speaks to the larger game here. Apple has been going out of their way to avoid using the word “syncing” with regard to iCloud. That implies that files exist in one place and need to be moved. But again, even that’s too technical for the story Apple is weaving. With iPad/iPhone and now OS X Lion, you don’t save documents anymore. They save automatically — but an easier way to think about it is that they just exist, as is, in realtime on all your devices. ”
