Mr.
Matt
Spangler

Spangler's Log.

  • 07.09.10 1 month ago mrmattspangler
    Luxury branding porn. via baubauhaus: via identity-best.ru

    Luxury branding porn.

    via baubauhaus:

    via identity-best.ru

  • 06.16.10 2 months ago mrmattspangler

    via spytap:

    atencio:

    BMW Films - Ticker

    Look, say what you want about The A-Team, but Joe Carnahan will always have a special place in my heart because he made the best short action film ever made.

    This is, without question, still the greatest piece of branded entertainment ever made. It is so because it’s amazing entertainment first, and branded second.

  • 06.11.10 2 months ago mrmattspangler

    I’m not sure about the KIN product but I like their commitment to the surprise live music experience. Will be curious if their plan is to sustain this kind of program over time.

  • 06.03.10 3 months ago mrmattspangler
    Regardless of how ridiculous this shot (and premise) is…I trust Dennis won’t change. His dedication to a singular idea and his give a sh*& attitude is partially why Foursquare is a success. He lives his product and being irreverent is part of the dpstyles brand. I for one expect (and hope) there will be more “bad” photos in his future. via fimoculous: Sorry, Dens.  (Read the story of how this happened.)

    Regardless of how ridiculous this shot (and premise) is…I trust Dennis won’t change. His dedication to a singular idea and his give a sh*& attitude is partially why Foursquare is a success. He lives his product and being irreverent is part of the dpstyles brand. I for one expect (and hope) there will be more “bad” photos in his future.

    via fimoculous:

    Sorry, Dens. 

    (Read the story of how this happened.)

  • 06.03.10 3 months ago mrmattspangler
    “ In the meantime, if you are angry, speak up. Don’t let people forget what has happened here. Don’t let the prolonged nature of this tragedy numb you to its severity. Re-branding doesn’t work if we don’t let it, so let’s hold BP’s feet to the fire. Let’s make them own up to and fix their mistakes NOW and most importantly, let’s make sure we don’t let them do this again. ”
    Street Giant » Leroy Stick – the man behind @BPGlobalPR (via mydamnchannel) (via soupsoup)
  • 05.28.10 3 months ago mrmattspangler
  • 05.07.10 3 months ago mrmattspangler

    Robin of Shoreditch 100 Brands project

  • 12.14.09 8 months ago mrmattspangler

    American Airlines Goes Up In The Air

    Because of her job at ABC, my brothers wife Yvonne gets Academy screeners each year around the holidays. Last weekend we watched Up In The Air which comes out on Christmas. Mid-movie my brother wondered aloud how much American and Hilton had spent for a partnership with the film because of the incredible amount of logo placements throughout the movie.

    There is an article today in Ad Age that covers the placement and dicusses how actually no money was exchanged but in fact each brand traded the exposure for no production costs on the usage of the facilities (airports, hotels, planes etc).

    At the end of the day the formula for success with brands in this manner is the carefully crafted balance of art vs. commerce.  This partnership works because they aligned themselves with a Oscar caliber film and the nature of George Clooney’s character allows for the plausible integration based on how intrinsic the brands are to his characters self-worth. They are currently measuring the halo effect through social media and receiving positive feedback but since the message of the film is actually one of renewed connection to home and family and the displacement of the road-warrior, I wonder if it will provide the long term ROI they are hoping for.

  • 11.28.09 9 months ago mrmattspangler
    I covet the latest promotion from Pola Premium.  At $500, its a bit pricey, but the package includes: 1 rare, black, refurbished SX-70 camera covered with original white Polaroid truck tarpaulin 1 high quality FREITAG FRITZ bag made out of matching white truck tarpaulin, featuring a removeable leash, keyring and shoulder strap, perfect for housing the SX-70 camera and films 2 limited packs of truck-branded PolART film, ND-Filter Polapremium CD with original SX-70 materials (manuals, articles, tips & tricks) Handsigned Polapremium 1-year warranty card Strictly limited to 26 hand numbered, shining kits

    I covet the latest promotion from Pola Premium.  At $500, its a bit pricey, but the package includes:

    • 1 rare, black, refurbished SX-70 camera covered with original white Polaroid truck tarpaulin
    • 1 high quality FREITAG FRITZ bag made out of matching white truck tarpaulin, featuring a removeable leash, keyring and shoulder strap, perfect for housing the SX-70 camera and films
    • 2 limited packs of truck-branded PolART film, ND-Filter
    • Polapremium CD with original SX-70 materials (manuals, articles, tips & tricks)
    • Handsigned Polapremium 1-year warranty card
    • Strictly limited to 26 hand numbered, shining kits

  • 10.19.09 10 months ago mrmattspangler
    [Flash 9 is required to listen to audio.]

    On Sunday, with a nod to the ever-increasing power of branded content, I saw a VIZIO ad on tv with a song that I had heard and liked but couldn’t remember the artist name. I googled “who sings the song in Vizio television commercial” and bought Empire of the Sun’s latest album off Amazon 5 minutes later.

  • 10.18.09 10 months ago mrmattspangler

    Succint and accurate POV.  Kanye gets Spike to bring some humanity to Kanye (yet is it me or is Spike mocking Kanye with this).

    via alaskamiller:

    kanye west x spike jones - we were once a fairytale

    money buys you anything in the world—cars, clothes, women—but not legitimacy. not legitimate thrills, legitimate style, nor legitimate love. when you have more than enough money to squander on those things, do you just ache for something more? do you crave legitimately? this is what you do. throw spending money at the hottest, most avante garde, and intelligent artists around you for products to build your brand. this is one of those products, leveraging another artist’s fame for his own. kanye west, the collective brand, utilizing new media distribution models, is the future. an andy warhol zipper album is no match for any of this, for the future

  • 10.11.09 10 months ago mrmattspangler
    [Flash 9 is required to listen to audio.]

    Anthem.

    brieflynoted Jay-Z: “Empire State of Mind” (via caryrandolph, mdfsmash)

    In New York, concrete jungles where dreams are made of
    There’s nothing you can’t do, now you’re in New York
    These streets will make you feel brand new
    Big lights will inspire you, let’s hear it for New York
    New York, New York

  • 10.08.09 10 months ago mrmattspangler

    Tracy on Twitter

    Twitter is made for comedians…This is gonna be good.  I predict fastest million followers ever.

    via fimoculous (and pretty much everyone else on my Tumblr feed)

    BREAKING: Tracy Morgan joined Twitter. Mission Accomplished.
  • 10.07.09 11 months ago mrmattspangler
    Is it just me, or are good IA’s trying to tell me something? A couple of the more well known blogs on the internet launched redesigns last week, Eater and Boing Boing both within a week or so of one another. If you’re comparing the design…there isn’t much comparison.  Eater just absolutely crushes Boing Boing, who seriously seems like they lost their mind by getting rid of their previous well-known (and loved) logo and typeface to replace it with something that reminds me of the Radisson re-brand. The rest of it color, typefaces, everything… is just baffling and awful. Eater on the other hand, polished up their look nicely, evolved the logo with a perfect inspiration from Florent, made it cleaner and easier to read and built a communication system that eases the information intake. Classic work from Kevin and his team at Hard Candy Shell who I’ve always felt were some of the best online publishing UI peeps out there. But what I found curious was the similarities between the two from a layout perspective.  They both move to the two column format (from the previous 3 column still seen at curbed.com and racked.com), they both widen the blog format to nearly the same pixel length, approximately 450-500 pixels w/o gutter. They both added similar retweet buttons and minimize the social sharing buttons…and they both created subject category highlight zones at the top of the page in square sized buckets with a classic table of contents type interface included for quick browsing as navigation. These are the leaders, so I would guess that their research and insight has determined these are optimal choices…so I’m paying attention (at when it comes to daily updating, publishing driven “blog” style sites). As a sidenote, not really getting the ‘new posts’ ticker on Eater. There is a part of me that likes knowing the new activity, but I have no concept of when that refreshes and it seems to be the same for me every time I return to the site so its not providing much value. Will post an update with more thoughts when I have a chance to speak with Kevin. What are you thoughts?

    Is it just me, or are good IA’s trying to tell me something? A couple of the more well known blogs on the internet launched redesigns last week, Eater and Boing Boing both within a week or so of one another.

    If you’re comparing the design…there isn’t much comparison.  Eater just absolutely crushes Boing Boing, who seriously seems like they lost their mind by getting rid of their previous well-known (and loved) logo and typeface to replace it with something that reminds me of the Radisson re-brand. The rest of it color, typefaces, everything… is just baffling and awful. Eater on the other hand, polished up their look nicely, evolved the logo with a perfect inspiration from Florent, made it cleaner and easier to read and built a communication system that eases the information intake. Classic work from Kevin and his team at Hard Candy Shell who I’ve always felt were some of the best online publishing UI peeps out there.

    But what I found curious was the similarities between the two from a layout perspective.  They both move to the two column format (from the previous 3 column still seen at curbed.com and racked.com), they both widen the blog format to nearly the same pixel length, approximately 450-500 pixels w/o gutter. They both added similar retweet buttons and minimize the social sharing buttons…and they both created subject category highlight zones at the top of the page in square sized buckets with a classic table of contents type interface included for quick browsing as navigation.

    These are the leaders, so I would guess that their research and insight has determined these are optimal choices…so I’m paying attention (at when it comes to daily updating, publishing driven “blog” style sites).

    As a sidenote, not really getting the ‘new posts’ ticker on Eater. There is a part of me that likes knowing the new activity, but I have no concept of when that refreshes and it seems to be the same for me every time I return to the site so its not providing much value.

    Will post an update with more thoughts when I have a chance to speak with Kevin. What are you thoughts?

  • 10.06.09 11 months ago mrmattspangler
    Awesome. Nice work IBM (and IBM’s agency). Wake up other brands, its happening all around you. via staff: SmarterCities launched last week as a platform to submit your ideas for local change. It’s an enthusiastic and valuable idea, and it was a pleasure working with the smart folks at IBM to get this project on its feet. It was fun using as many colors as I could think of.  Can you find all 6,000?

    Awesome. Nice work IBM (and IBM’s agency). Wake up other brands, its happening all around you.

    via staff:

    SmarterCities launched last week as a platform to submit your ideas for local change. It’s an enthusiastic and valuable idea, and it was a pleasure working with the smart folks at IBM to get this project on its feet.

    It was fun using as many colors as I could think of.  Can you find all 6,000?

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