Spangler's Log.
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03.13.11 1 year ago mrmattspanglerBill Keller, Executive Editor of The New York Times, on AOL’s purchase of The Huffington Post. [via] (via merlin)
(via shaneguiter)
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05.19.10 2 years ago mrmattspangler
In Which the HuffPo Business Model is Revealed as a For-Profit Tumblr
Nothing new here. People will continue to do stuff for free for exposure. It does say something for the quality of said posts, which sit side-by-side with “journalist” counterparts at Huffpo but clearly bloggers (who like myself are doing it when they can depending upon how busy they get with regular work schedules) don’t adhere to the same quality of fact checking, research etc.
via newsweek:
Here’s Arianna Huffington in an interview with Evan Smith (thanks, Nieman Lab!) on what the unpaid people who write for the Huffington Post get out of the deal. Apparently, HuffPo’s strategy is to monetize the fact that most of their writers have never heard of Tumblr:
We pay them in visibility. We pay them in that we provide the infrastructure, the community, the civil environment into which their work appears. The traffic. And then also the fact that many in the media have the site bookmarked means that they’re going to be seen, not just by many people, but many of the people they may want to reach to go on TV, to get a book contract. We love it. We all love it on the site when we get a call from an agent saying “Can you get us in touch with so-and-so blogger?” In many ways, it becomes like an addition platform.
