Mr.
Matt
Spangler

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07.04.10 1 year ago mrmattspangler

via hiten: 9gag: startupquote:

It takes some experimentation to figure out what people like and don’t like.

- Andrew Mason
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10.27.09 2 years ago mrmattspangler

“ What they should have been taking away all of this time — and have increasingly begun to — are the concepts of the constant beta and agile development,” he says. “Marketers need to abandon the time-limited campaign online and start to think of it as a constant application of a rigorous discipline. They should think of their marketing the same way that Facebook puts out a new feature every two weeks, tweaks it, changes it, and re-releases it. It’s not a coincidence that’s brought Facebook 400 million users and Twitter 40 million. We’ve been applying them to Kashi.com for three years now and have seen results beyond anything that a single campaign could do on its own. ”

Rick Webb:

Agencies Need to Think Like Software Companies
(via jayparkinsonmd) (via mikehudack)
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- rick webb.
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