Spangler's Log.
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08.26.09 2 years ago mrmattspanglerRob Walker on the (almost always) sham that is “social media outreach”. How a self-branding expert self-brands (via heyitsnoah)
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08.14.09 2 years ago mrmattspangler
Apple’s Big Missed Opportunity?
I published an article on the Huffington Post today. Look forward to hearing your thoughts.
Apple’s Big Missed Opportunity?
Thanks to Colin Nagy for his editorial guidance.
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07.21.09 2 years ago mrmattspangler
Social Media Means Business
Interesting new data about the power of social media to positively effect a brand’s bottom line. I don’t think this is surprising to anyone with a knowledge of this space, but its always good see additional data to support the advocates. Unfortunately this study only documents large organizations and “mavens”, so additional diligence will have to be taken as we analyze the ROI delivered to smaller business.
“One of the major hurdles to increased spending on social media has been lingering skepticism about what kind of payoff companies actually get from conversional marketing. In short, is it worth it? A study released Monday says “yes,” drawing a link between brands’ social media efforts and revenue growth.
The new research from social media platform Wetpaint and digital consulting firm Altimeter Group found that companies with the highest levels of social media activity on average increased revenues by 18% in the last 12 months, while the least active saw sales drop 6% over that period.
Among the top 100 brands reviewed, Starbucks came out on top with a score of 127, followed by Dell (123), eBay (115), Google (105), and Microsoft (103). Companies were scored based on the level of interaction across 10 social media channels including blogs, Facebook, Twitter and wikis.
It was interesting to see the size of teams that some big companies are dedicating to social media with Dell boasting a ”40-person social media team that runs blogs, a video channel and other forums while tracking what people are saying about Dell.”
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06.16.09 2 years ago mrmattspangler
Van Natta Gets Busy
On Huffington Post a few weeks ago I encouraged Owen Van Natta to make some strong moves to dictate his fate. It looks like he is doing that from an employee perspective. Operationally he’s a pro and we knew that would happen. Now lets see if some of his follow up moves are freeing up some of that cash to focus on innovation at the dying social network.
via keithstoeckeler:
looks like van natta is making strong moves.
