Mr.
Matt
Spangler

Spangler's Log.

12.19.11 2 months ago mrmattspangler

“ The human brain wants to put things together; it wants to create a narrative. ”

Angus Wall - Film editor who has edited the last 5 David Fincher films in his NY TImes article on the editing of “The Girl With The Dragon Tattoo”.
- Tag.
- editing.
- film.
- branding.
- story.
- storytelling.
- David Fincher.
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04.12.10 1 year ago mrmattspangler

“ It’s not a demo; it’s real business, we see it not so much as hospitality—though that is part of it—but as truly an event. It’s an IBM event because they’re getting a taste of our technology. And it’s wrapped in a very nice box. ”

Rick Singer, IBM’s VP of client executive marketing, on the power of companies vMasters technology sponsorship.
- Tag.
- IBM.
- masters.
- marketing.
- sponsorship.
- storytelling.
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- (0)
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