Easily my new favorite Tumblr: Bajillionhits.biz
Nice Strat!
Spangler's Log.
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09.23.10 1 year ago mrmattspangler
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07.16.10 1 year ago mrmattspanglerJaviar Olivan, Facebook’s head of international growth on how they plan to expand
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07.05.10 1 year ago mrmattspangler
Nice video series on planning from PSFK. I strongly believe in the sentiment espoused in this episode and its why I have focused much of my energies over the last year on making things (after the process of strategy, research, intuition etc) and I’m looking forward to some stuff getting out there before the end of the Summer.
By being responsible for putting something out in the world as fast as you can, seeing how it is received, promoting it and working from those results on improvement, you are forced to vet your strategic decisions by reality. It ceases to be academic.
Lip service is paid to this in big agencies but the reality is the standard processes of brief > comms arch > etc that have been around for years are so standardized that they output often doesn’t help or influence today’s creative teams to come up with better ideas.
You might say its the combination of an entrepreneurial attitude/experience that helps with this and was a piece I felt was absent from this PSFK series.
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01.25.10 2 years ago mrmattspanglerThe message Google executives sent analysts during its fourth-quarter earnings call.
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09.15.09 2 years ago mrmattspangler
A great strategy can lead to many great and diverse executions.
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08.05.09 2 years ago mrmattspangler
Netflix Speed (via Noah)
Very interested in recent discussions with Noah about effecting real change in organizations through looking creatively and strategically at the culture of companies. More to come on that…
via heyitsnoah:
Ever wonder how Netflix gets you your DVDs so fast? (Of course you have.) Well, they gave a journalist at the Chicago Tribune a sneak peak. Amongst the amazingness:
From there [manual sorting by employees, many of which are grandparents], action shifts to long machines that go ffft. This, right here, is how you get discs as fast as you do. Inspected discs are scanned into the inventory by a machine that reads 30,000 bar codes an hour — ffft, ffft, ffft. The moment this machine reads the bar code, you receive an e-mail letting you know that your disc arrived. Then discs are scanned a second time — if a title is requested, and around 95 percent of titles get rented at least once every 90 days, the machine separates it and sorts it out by ZIP code. (The entire inventory of the building is run through this daily, a process that alerts other warehouses of the location of every one of the 89 million discs owned by Netflix.) After that, separated discs are taken to a machine called a Stuffer — which goes ssssht-click, ssssht-click — and stuffed in an envelope, which is sealed and labeled by a laser that goes zzzt.
Oh, and every 65 minutes they do calisthenics.
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03.11.09 2 years ago mrmattspangler
Follow up to Noah’s display ad column on Ad Age
Just finished my friend Noah Brier’s article about display ads at Advertising Age.
I couldn’t agree more with his hypothesis that blanket buys across many sites “gives up the biggest advantage the web has over other media: the ability to target smaller groups affordably with discrete messages. As soon as we go with a single message across all these sites we’re left with a glorified TV ad”
At thehappycorp, we have recently had extremely successful online campaigns for VH1 and Brooklyn Brewery. Both of these campaigns considered the sites they were going to run on, and the audience they would speak to on those sites. Both campaigns employed rich media in a way that made it work with the layout of the page in an intelligent fashion. In the case of the Brooklyn Brewery campaign, the banner was built specically to run on ONLY 1 SITE(!)…The New York Times Dining & Wine section.
The end result of both of these were extremly high responses for these campaigns including the highest performing campaign that VH1 had ever seen and great response compared to the majority of NYT Dining section campaigns.
That being said, as Noah indicated, there are boat load more issues related to the success of display ads, (including for starters a critical need for education and creative experience in the media buying community) but these points are a good start.
